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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

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Declining returns push brands to diversify advertising channels

Inside Retail

Marketers used to rely on Facebook and Google to get good traffic volume from one source at a reasonable return,” says Michael Tutek, Preezie’s co-founder and CEO. Over time, that’s seen the return on investment come down significantly. But with Covid, brands started pushing more online, creating more competition and higher prices.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils. Already at it in Singapore.

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Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame

Retail TouchPoints

January is a unique moment for ecommerce retailers and brands to use inspiration to bring shoppers back for more than just returns and clearance items post-holiday. Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video. These sensors are programmed to know when a product gets picked off a shelf, when it is returned or when it leaves the store. Using lidar allows for installations that are both compact and unobtrusive.

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Target Adds Paid Option to Loyalty Program

Retail TouchPoints

The retailer will still offer its free-to-join Target Circle loyalty program and plans to enhance it by providing its 100 million+ members with access to automatic deals applied at checkout. Additionally, cardholders who want to join Target Circle 360 will pay the promotional price of $49 rather than the full $99 fee.

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Promotions – a holiday gift for shopper and retailer

I Vend

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. Increase sales conversion by 10-15%.