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Ahead of the Holidays, Here’s What Ecommerce can Learn from Self-Checkout Shortcomings

Retail TouchPoints

As ecommerce has become a part of everyday life, customers have felt empowered to take control of their checkout experiences both in-store and at home. A recent study found shoppers of all demographics are warming up to the idea of self-checkout, seeing it as a faster option that eliminates the need to wait in line.

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Declining returns push brands to diversify advertising channels

Inside Retail

Marketers used to rely on Facebook and Google to get good traffic volume from one source at a reasonable return,” says Michael Tutek, Preezie’s co-founder and CEO. Over time, that’s seen the return on investment come down significantly. But with Covid, brands started pushing more online, creating more competition and higher prices.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils. Already at it in Singapore.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

These sensors are programmed to know when a product gets picked off a shelf, when it is returned or when it leaves the store. Hitachi’s automated shop technology uses lidar (light detection and ranging) sensors instead of relying on cameras and video. Using lidar allows for installations that are both compact and unobtrusive.

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One of every four shoppers say shoplifting is justifiable, survey shows

Inside Retail

In addition, 40 per cent said that it is justifiable to take supplies from the place of employment while 37 per cent believe it is justifiable to scan items as cheaper items when using self-checkout terminals. And 32 per cent said that it is justifiable to not scan some items when using self-checkout counters.

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Target Adds Paid Option to Loyalty Program

Retail TouchPoints

The retailer will still offer its free-to-join Target Circle loyalty program and plans to enhance it by providing its 100 million+ members with access to automatic deals applied at checkout. Additionally, cardholders who want to join Target Circle 360 will pay the promotional price of $49 rather than the full $99 fee.

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Kristen Wiig returns as ‘Target Lady’ in campaign

Mass Relators

MINNEAPOLIS – Target has has enlisted actress Kristen Wiig to reprise her role as the iconic Target Lady in a national advertising campaign to support its Target Circle Week promotion. Deals will now be automatically applied at checkout, eliminating the need for members to search for individual offers.

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