H&M’s New SoHo Location Features Secondhand Shop-in-Shop
Retail TouchPoints
FEBRUARY 6, 2024
The store’s assortment of womenswear also has been curated to mirror the neighborhood, with fashionable and trend-driven products as part of a diverse assortment. This new location marks our return to SoHo, a neighborhood that continues to be an epicenter of fashion and style,” said Carlos Duarte, President of H&M Americas in a statement.
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