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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. reads the company announcement.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G This often goes hand-in-hand with cloud computing (data processing that happens in the cloud as opposed to servers on site). “5G

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Three Requirements For Successful Retailers Post-Pandemic

Retail TouchPoints

And Nike maintained top-of-mind focus amidst lockdown in China by promoting its workout app, resulting in an 80% increase in use and a 30% increase in online sales. As we move forward, these capabilities are critical for all retailers: Accept Contactless Payments. There is no switch that will signal a return to pre-COVID shopping.

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For the pandemic-hit fashion industry, the future is digital

Inside Retail

New customers are a major growth engine for retailers, but many merchants view first-time online shoppers as high-risk due to their unfamiliar behaviour and lack of purchase history. Our data already shows that across the e-commerce landscape, up to 70 per cent of orders that are declined by merchants are made by legitimate customers.