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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business.

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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Awareness, appeal and adoption remain low overall and squeezed tech and marketing budgets are likely to be directed towards excelling at the fundamentals – having the right product at the right price, in the right channel at the right time for the right customer. . The post 2023: The Year of Customer Retention?

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Personalize Your Back-to-School Marketing. Customers who can pay easily without security fears are more likely to complete checkout.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention. Make it fun.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. It’s about feeling valued, understood and genuinely catered to, long after the checkout process is complete.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall. The timely delivery and updated messaging on these communication channels help assure a happy returning customer. Unavailable Marketing Tools for Existing Customers .