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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Personalize Your Back-to-School Marketing. Personalization has been held up as the gold standard for ecommerce CX across the board, but the reality of customer demand for personalized experiences appears to be more nuanced. Customers who can pay easily without security fears are more likely to complete checkout.

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention.

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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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How to Make Sense of the Complex Modern Grocery Retail Landscape 

Retail TouchPoints

Food retailers must also have the right financial planning in place to withstand the economic turbulence in the long run and make sure they remain agile regardless of wider market trends. Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see.

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7 Biggest Traps That Ecommerce Platforms Don’t Tell Retailers

Retail TouchPoints

A successful ecommerce website exceeds customer expectations when purchasing online, making the experience trustworthy, seamless and easy overall. The timely delivery and updated messaging on these communication channels help assure a happy returning customer. Unavailable Marketing Tools for Existing Customers .

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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. It’s about feeling valued, understood and genuinely catered to, long after the checkout process is complete.