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The customer is in control: Here’s the new payment and checkout experience

Inside Retail

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. People flock to shopping centres and it is not just to procure goods and services; it is also about the experiential enjoyment, the social element and the ability to make more informed purchasing decisions.”.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

Dick’s Sporting Goods , one of the largest sporting goods retailers, recently unveiled its House of Sports store with a running track, rock wall, batting cages and outdoor turf field. Omnichannel solutions that leverage intelligent displays, QR codes and consumer profiles can provide extreme personalization.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. That’s only going to further accelerate the expectations of consumers and technology adoption within retail environments. Are consumers returning products less often?

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How to Create Immersive Retail Experiences

Retail TouchPoints

This entertains the customers and establishes a brand connection during the checkout downtime or while the product is being gift-wrapped. Furthermore, content and advertising can be adapted to the location of the digital touchscreen, i.e. shoe brands in the shoe department, sports equipment in sporting goods, etc.,

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods. In the sporting goods sector, we’ve seen a trend toward more granular targeting as search volume has escalated around home fitness and gym equipment.

Marketing 191
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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. In addition to jewelry and catalog showroom display items, Service Merchandise also had several self-service items that were located on shelves and taken by the customer to checkout as in a traditional retail store.