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Reports: YouTube Plans South Korean Shopping Channel

Retail TouchPoints

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news agency as well as other publications. The channel, which will debut with approximately 30 brands, will mark YouTube’s first official shopping channel anywhere in the world.

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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. “So instead of thinking, ‘where can I get the most volume in one source and one channel?’

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Nordstrom Launches Livestream Shopping Channel

Retail TouchPoints

Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. retailer showing interest in this growing channel. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China.

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Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

Retail Dive

The channel leverages Amazon’s “shop the show” technology enabling viewers to easily purchase content seen on their TV screen via a mobile device.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

Explore the building blocks of personalization across channels and touchpoints in this masterclass, featuring real-world examples of how to apply a customer-centric lens to drive business outcomes for your brand. To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

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BotsCrew Chatbots Designed to Span Channels and Countries

Retail TouchPoints

BotsCrew offers retailers a chatbot designed to connect to multiple channels, including Facebook, WhatsApp, SMS, website widgets and others. The platform allows for easy brand customization and features personalized analytics, live chat and the ability to add more than 100 languages.

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Dan Murphy’s MD talks digital channels and drinks innovation

Inside Retail

Digital channels have become the new front door to Dan Murphy’s,” Pfeiffer-Smith said. The post Dan Murphy’s MD talks digital channels and drinks innovation appeared first on Inside Retail. But it’s omnichannel getting the bulk of the company’s attention. Download here.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

In this session we’ll cover: A pulse check on retailers’ priorities heading into 2024 Cross-channel personalization and cracking frictionless omnichannel CX AI and the potential for personalization Our recommendations based on the state of the industry Don’t miss out and sign up today!

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The Personalization Playbook: 2024 Strategies

Highlights from the playbook include how to: Score your brand’s personalization against others Use AI to boost personalization Unify your customer data Achieve a curated, scalable tech stack Get internal teams to collaborate on cross-channel experiences

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

In this session you’ll learn: The integral relationship between payment experience and customer satisfaction Proven methods for optimizing the checkout journey Leveraging payments data for personalized marketing and enhanced customer loyalty Gain invaluable insights into consumer behavior across online and offline channels through data 📅 June (..)

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How Ambitious Brands Are Leveraging Composable Commerce

Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy.