Independent Retailer
OCTOBER 12, 2021
Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. Today, this has evolved to include interactions between acquaintances on social media.
Inside Retail
MAY 4, 2021
As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne. The impact of travel bans on buying.
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Inside Retail
OCTOBER 24, 2021
Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.
Retail TouchPoints
OCTOBER 20, 2020
And to answer that question, we’ve developed a term called C-Commerce (consumer commerce).”. Question 2: How can retailers adapt to constraints on top-of-the-funnel consumer discovery? There really have never been more ways to reach shoppers or more ways to shop these days. You should 100% be doing that right now.”.
Rangeme
AUGUST 21, 2023
Your path may have started by selling hyper-local in mom-and-pop shops, or on a website or two, but now you feel ready to take that next step and sell through a major retailer. Don’t lose sight of the fact that you need to successfully sell yourself and your product to the retailer first before leveraging their platform to sell to consumers.
Retail Next
FEBRUARY 19, 2020
In the face of uprising challenges, retail brands must continue to expand the consumer base, build customer relationships, increase brand awareness, boost consumer relationships, enhance loyalty, and much more. So yeah, running a business , particularly a retail business, is not as simple and straightforward as it used to be.
Inside Retail
FEBRUARY 6, 2022
For most small to medium enterprises starting out in e-commerce, shipping solutions tend to be stumbled upon and developed gradually as the business grows. Solving these problems (especially given the backdrop of the pandemic and its impact on supply chains worldwide paired with the rise in demand for online shopping) is a timely issue.
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