Retail TouchPoints

MAY 14, 2024

A Skechers virtual shoe available to try on in the brand’s new Roblox store. Image courtesy Super League) “From our footwear to our marketing efforts, Skechers always embraces the latest technology to excite our customers,” said Michael Greenberg, President of Skechers in a statement.

Outdoor 221

Outdoor Accessories Apparel Consumer 221

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. Brands need to look at us more as small businesses.

Marketing 259

Marketing Brand Management Management Social Commerce 259

Retail TouchPoints

SEPTEMBER 12, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.

Merchant Services 245

Merchant Services Payment Services Shopping Checkout 245

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon?

Shopping 203

Shopping Merchant Services Fulfillment Social Commerce 203

Inside Retail

APRIL 13, 2022

Its primary focus is on increasing the profitability of these businesses by optimising supply chain, procurement, logistics, customer service and inventory management, and pumping money into digital marketing, product innovation and geographical expansion. The other big trend in e-commerce at the moment is the rise of social commerce.

Social Commerce 130

Social Commerce Inventory Management Marketing Brand Management 130

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Easier said than done, especially for a brand that is still working its way back from the brink. My daughter lives in technology.

Checkout 274

Checkout Marketing Fashion Shipping 274