Advertising Brand Management Marketing Social Commerce 
Retail TouchPoints
AUGUST 24, 2023
Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. in November 2022. Could Content-First TikTok Overtake Product-First Amazon? Either way it’s good for us.
Retail TouchPoints
SEPTEMBER 12, 2023
Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022.
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