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Brand Management Strategy and Why it is So Important?

CJ Retail Solutions

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. . An array of forms and formats.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.

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Magnum’s beauty move: Behind its collab with skincare start-up Fayshell

Inside Retail

Sydney’s Bondi Beach has become home to many pop-up activations and brand collaborations, including, most recently, a beach club venture between membership-based skin clinic Fayshell and ice-cream giant Magnum. Gregg credits this value proposition as one of the major reasons why the business has succeeded and continues to grow. “In

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. Shoppers expect a frictionless experience that they can navigate on their own with no contact. Cost can also be a barrier for some brands, as well as the time to implement. So how should you engage with this new-fashioned technology?

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

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Why Window Displays are Vital to Retail Stores

Retail Focus

As such, the window displays became even more important since it’s a potential customer’s contact with the store. Through the window display, a store can communicate a wide range of messages, like the type of products available, discounts, the general atmosphere, or present the brand. So, how do the big brands manage to do this?