Brand Management Location Marketing Returns 
Retail TouchPoints
APRIL 22, 2024
into a multi-brand fashion retailer by bringing together the Express, Bonobos and UpWest brands , and included plans to expand the monetization of the Express brand through global licensing partnerships. Express certainly fits the bill, with its approximately 530 primarily mall-based locations across the U.S.
Retail TouchPoints
SEPTEMBER 8, 2023
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that many of the brand’s devotees would have imagined. Fast fashion retailer Forever 21 has released a limited-edition collection featuring the Barneys brand.
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Retail TouchPoints
SEPTEMBER 22, 2022
If someone constantly goes into a store that doesn’t carry their size, or is met with styles that aren’t really considered “on-trend” wherever they live, it’s more than likely that they won’t return. They need to be sure it will sell, and that means understanding different markets. But how does one gather this type of information?
Inside Retail
MAY 10, 2023
“We have seen a strong shift back to retail as customers look to in-person shopping experiences, and engage with our products and staff in-store,” Koko Black’s senior brand manager Kyle McKnight told Inside Retail. Despite the return to stores, online pre-sales for the weekend are ahead of expectations.
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?
Retail Focus
FEBRUARY 9, 2023
Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.
Wiser
JUNE 5, 2023
Transportation – Transportation is one of the most important parts of the supply chain since it determines how quickly goods are received by customers or other locations within your network. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.
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