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All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. BRIDGE market has been conceived as the connector between a diverse fresh food market, creative catering with products from local partners and a wide range of events.

Location 205
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Managing retail touchpoints for a positive customer experience

Retail Focus

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. . Acknowledging the power of technology .

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Fortunately, there are several strategies that you can use to ensure that your supply chain is managed properly and efficiently. It also includes managing returns from customers who may be unhappy with their purchases or have received damaged items.

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Understanding Brand Share vs. Market Share: Detailed Strategies for In-Store and Online Optimization

Wiser

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. Part 1: Optimizing Brand Share In-Store Brand Share focuses on the performance of your products within a specific category.

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Express to Expand Retail Presence in Indonesia, Paraguay and Central America

Retail TouchPoints

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

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Forever 21 Finds New Home at JCPenney

Retail TouchPoints

The brands also share owners. Simon Property Group bought Forever 21 out of bankruptcy in partnership with fellow mall operator Brookfield Asset Management and brand management firm Authentic Brands Group in February 2020. JCPenney isn’t Forever 21’s first foray into department stores.

ATS 277
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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.