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Mass brand premiumisation; a promising brand strategy?

Retail Focus

Retail Consultant | Published author | Visiting lecturer Mass brand premiumisation has emerged as a pivotal trend in recent years, with brands striving to secure higher-value market segments while retaining their broad consumer appeal. Above all, it serves as a means to enhance their market positioning.

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The rise of side hustles in Australia: How dropshipping is leading the way

Inside Retail

With over 100,000 products from quality suppliers, its easy to find items that suit your target market. One standout example is Boutique Retailer, a Melbourne-based supplier which joined the platform in 2023. Prior to joining the platform, Boutique Retailer was looking for ways to find more customers and expand its reach.

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3 Reasons Digital Marketing Matters To Your Retail Business

Retail Minded

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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How Chagee’s first quarterly results signal a global growth story in the making

Inside Retail

The core Greater China market remains Chagees backbone, with 6512 stores delivering RMB8.05 While much of the growth is still anchored in its home market, what is turning heads and investor interest is the tea companys performance abroad. billion in GMV, representing a 37.2 per cent year-on-year increase. per cent from 28.2

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How boutique owners can elevate customer experience with personal styling

Clover - Retail

READ: ChoZen 4 U Boutique Personal styling services to consider Personal stylists can offer a range of personalized shopping services. Personal stylists can visit customers’ homes, help clear out their closets, and create shopping lists and lookbooks that feature products from your boutique.

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

Currently, the brand has six stores in Australia and is “focused on building a global vertical footprint underpinned by a successful international wholesale business” before opening an international DTC boutique. We will then be looking at wider international retail rollouts to follow,” Vallance-Gasan said.

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