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St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketingspend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A A lot of people pulled back media spend,” Makejev told Inside Retail.
Mirakl’s research found that retailers leveraging a marketplace model saw an average 34% lift in organic site traffic without any additional marketingspend. “In But with so many retailers and non-retailers alike now being drawn to the model, it raises a question: How many marketplaces can the market support ?
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