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Luxury Brand Elie Saab Launches DTC Site Offering High-End Customer Experience

Retail TouchPoints

Haute couture brand Elie Saab has its sights set on a new generation of digital-first luxury shoppers with the launch of its new direct-to-consumer (DTC) website. The brand already has five brick-and-mortar boutiques and is also sold at more than 160 international retailers, including Harrods , Net-A-Porter and Saks Fifth Avenue. .

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Consumers Expect More from In-Store Experiences

Independent Retailer

Certainly, for retailers, it seems the explosion in ecommerce, accelerated by the pandemic, has had a knock-on effect on consumers’ expectations when it comes to in-store experiences, too. . In fact, many consumers in Cint’s study reported that they sought shorter lines more than anything else when it came to in-store shopping.

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Let’s Move from Fast Promising to Smart Promising

Retail TouchPoints

At the same time, many retailers are reporting higher and higher shipping costs, which are affecting profits on their balance sheets. According to a recent survey , 38% of retailers are worried about meeting consumers’ fast delivery expectations.

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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

Birthday suit vice Against this backdrop, Australian fashion brand Nakedvice is on a mission to redefine accessible luxury with timeless designs that draw inspiration from vintage pieces and ‘90s nostalgia, aligning with emerging trends and consumer sentiments. It has also enabled the brand to ship from store if an item is out of stock.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. The company also continues to grow its resale-as-a-service offering, with specialty retailer Francesca’s tapping ThredUP to power its new resale offering.

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How Walmart’s partnership with Unspun is reshaping apparel retailing

Inside Retail

This cut-and-sew methodology also forces businesses to carry excess inventory due to the guessing game of consumer demand and ever-changing trends, resulting in a steady stream of waste. Manufacturing on demand eliminates inventory, which in turn reduces the need for bulk shipping, distribution centres and storage.

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

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