Japan influences Reebok’s “positioning as the leading irreverent sports brand”
Inside Retail
MAY 30, 2024
Collaborating with brands at the forefront of fashion, innovation and craftsmanship like, Japanese clothing label Needles is how Reebok aims to return to its former place as the world’s number one sports brand – an accolade it took from Nike and its former owner Adidas in the 80’s through collaboration.
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