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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart , enter the mix. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The next frontier of retail media is in-store experiences, and it’s one we’re excited to chart.” While Amazon still dominates U.S.

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NRF Hot 25 List Spotlights Fastest-Growing Retailers

Retail TouchPoints

Mexican grocer Chedraui , Raley’s Supermarkets and Primark Stores have topped the National Retail Federation’s 2023 Hot 25 Retailers list, which ranks the fastest-growing retail companies in the U.S. While some of the retailers on the list demonstrated remarkable growth, overall growth was markedly lower than in 2022.

Grocer 241
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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their Yahoo native ads and display inventory, allowing consumers to make a purchase from their preferred retailer. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 267
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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

Consumer 240
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show , running Jan. He’ll share his personal reflections on how retailers can make the most of hiring this relatively untapped talent pool. 15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions.

Consumer 279