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Tesco rolls out Clubcard unit pricing amid fears of misleading shoppers

Retail Gazette

Tesco will update how it displays Clubcard prices following criticism from consumer group Which? that claimed the promotions made it difficult for shoppers to spot the best deals. claimed it was “at best confusing for shoppers struggling with soaring food inflation and at worst, could be breaking the law”.

Grocer 98
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Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Retail TouchPoints

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 290
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10 Ways to Improve the Experience for Customers Throughout Their Buying Journey

Small Biz Trends

Every business aims to serve their customers well. To do so, you need to consider the experience throughout their journey, from first hearing about your brand to dealing with your employees and online presence. The following tips from members of the online small business community can help you improve the experience for customers.

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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. In this blog post, we will take a look at the shopper data from this past Fourth of July holiday weekend so you can make more informed decisions during the next key selling period.

Consumer 148
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Grocery prices surge more than 25% in two years, says Which?

Retail Gazette

with the size of the increase reigniting calls for greater price transparency to be displayed to allow shoppers to find the best deal. This isn’t helped by the confusing and inconsistent pricing practices used by some supermarkets, which make it incredibly difficult to work out how to find the best value products.”

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The Ultimate Guide for Dealing with Difficult Customers

Independent Retailer

“The customer is always right.” This is the motto many retailers live by, and while some customer complaints have easy fixes, others may cause you to lose your patience. Small businesses especially need to keep their composure with difficult shoppers because their livelihood is based on superior customer experiences.

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11 Proven Digital Merchandising Strategies to Skyrocket Your Sales and Boost Customer Engagement

RETAIL MANAGEMENT SOFTWARE

With the rise of e-commerce, traditional brick-and-mortar stores are finding it increasingly difficult to engage customers and boost sales. Effective digital merchandising can increase sales, boost customer engagement, and enhance the customer experience. That’s why digital merchandising is more important than ever.