The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Retail TouchPoints
OCTOBER 25, 2023
Another subset of micro-influencers are deal-centric influencers. This group has exploded since the expansion of the Amazon Affiliates Program, which allows for affiliation directly through a user’s existing social media account or blog and lets them earn a percentage of sales in exchange for promoting a product.
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