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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerceshopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f.

Marketing 242
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. Nearly one in four ( 24% ) expressed interest in shopping in the metaverse, and that figure is likely to rise as more retailers add it as a touch point. Taking place January 15-16 from 10 a.m.

Consumer 247
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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Meanwhile, social media platforms want in on the e-commerce action. These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Online shopping gets social. social commerce sales rose 35.8%

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UK shoppers set to spend more this Black Friday/Cyber Monday, Shopify research reveals

A1 Retail

Over half of UK shoppers (55%) plan to shop during Black Friday/Cyber Monday. In-person shopping will increase this year, but majority of consumers plan to shop online and more people than ever will use social channels to make purchases. Close to half (46%) plan to shop-in store, an increase since last year.