CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings
Retail TouchPoints
NOVEMBER 13, 2024
CVS Media Exchange Adds Programmatic Audio Advertisers on the CVS Media Exchange (CMX) can now reach CVS shoppers with 30 -second audio spots across 6,900 stores, with expansion to additional stores planned for the coming months. Now the company plans to expand the deployment of Gulp Radio programming to 5,000 stores across the U.S.
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