Remove Beauty and Health Remove Customer Experience Remove Marketing
article thumbnail

‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail.

Marketing 250
article thumbnail

How Adore Beauty stores can compete in a crowded beauty market: Retail expert

Inside Retail

A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail.

Marketing 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience.

Boutique 246
article thumbnail

Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. for every $1 spent on influencer marketing, one study found. Amanda Spencer is a global leader who is passionate about driving retail growth and innovation and understanding customer needs.

article thumbnail

How Holme Beauty is disrupting traditional makeup marketing tactics

Inside Retail

Makeup artist turned brand founder Hilary Holmes is challenging traditional beauty marketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.

Marketing 263
article thumbnail

Lessons in retail tech from Sephora that companies can steal

Inside Retail

In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special.

article thumbnail

In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).