In-Store Retail Media Flexes to Move Beyond Digital Screens
Retail TouchPoints
JANUARY 31, 2025
Stores are a massive canvas theyre experiential, theyre engaging and its where the vast majority of transactions are actually happening, said Parbinder Dhariwal, VP and General Manager of CVS Media Exchange (CMX), CVS Healths retail media network, at the 2024 Retail Innovation Conference and Expo.
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