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Sales per employee Measuring sales per employee is a valuable metric to consider when planning your staff’s schedules and initiatives. This metric can be used when planning your store layout. Improve space planning & store layout. You can easily measure it with this formula: . net sales/number of employees.
As we move forward into this new normal of continuing social distancing, wearing masks, and washing our hands, the million dollar question is, when will we return to life as we once knew it? However, as cases began to rise again towards the end of the month, many states paused or reversed plans to reopen.
Net sales are still suffering, -26% to LY but we are consistently seeing improvement, and conversion (CVR), shopper yield (SY), average transaction value (ATV), and units per transaction (UPT) all continue to be positive to LY. Traffic trends for open stores have been relatively flat since the end of June, -42% to LY.
Considering how online sales growth is coming down from pandemic-driven highs, and customers are returning to retail stores, it’s the perfect time to develop new strategies to reach and engage with them, but more importantly, as a decision-maker, you need to ensure they come back for more and recommend your store to their family members and friends.
The more data you collect, the more accurate and effective your campaigns and promotions will become, and therefore more sales and, most likely, a higher conversion rate and return on investment as well. It can boost your bottom line from the get-go, but it requires careful planning, proper way of visitor data collection, and consistency.
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