Retail TouchPoints

OCTOBER 22, 2024

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.

ATV 256

ATV Customer Experience Marketing Consumer 256

Frank Mayer

APRIL 2, 2025

If your average sales volume increases after deployment, that’s clear evidence your in-store marketing campaign is working. Measuring the Average Transaction Value (ATV) will tell you. Pairing UPT with ATV will give you more well-rounded insight into the profitability of your retail display.

ATV 52

ATV Returns ATS Location 52

365 Retail

JUNE 19, 2023

CACI, the consumer and location intelligence specialist, has revealed that Vinted, the online marketplace, has matched Primark for the number of cashless transactions in March and April. The data comes from CACI’s new platform, Brand Dimensions, which compares spend across 300 well-known brands representative of the UK market.

ATV 62

ATV Advertising Fashion Consumer 62

V Count

MARCH 4, 2021

Counting the number of people entering and exiting your physical locations gives businesses crucial insights into the dynamics of their operations. Determining any physical location’s sales performance can be broken down into various components, one of which is conversion rate.

ATV 52

ATV Point of Sale Location Promotions 52

V Count

NOVEMBER 20, 2022

Even a 5 to 10% deviation can ruin your well-prepared and long time in the making marketing campaigns. Here at V-Count, we believe even 95% accuracy isn’t good enough for our customers hence why we give our 200% into making Ultima Series the best traffic counting sensors out there on the market, offering 99% accuracy.

ATV 52

ATV Location Marketing ATS 52

V Count

DECEMBER 12, 2022

Unlike other people counting entities on the market, V-Count develops both the hardware and software in-house, meaning both technologies are always in perfect sync and work in harmony. BIP will show you who your customers are, and what they want and need from your physical locations.

ATV 52

ATV Location Fulfillment Advertising 52

V Count

MAY 2, 2023

Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. The total number of sales divided by the total foot traffic for a specific period will show your shopper yield.

ATV 52

ATV Store Layout Promotions Customer Experience 52