ATS Promotions Shopping Value Offer 
Wiser
OCTOBER 30, 2023
Among various strategies to boost sales, securing the Buy Box plays an instrumental role in providing shoppers with a seamless online shopping experience. It’s not about merely undercutting competitors but offering value to customers while maintaining robust profit margins.
Wiser
SEPTEMBER 18, 2023
The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. Understanding these changes and adapting effectively is crucial for retailers who aim to capitalize on this annual shopping event.
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Inside Retail
AUGUST 15, 2023
People are still searching for things like sofas, but they are looking for more value, which is what we offer,” Coulter told Inside Retail. The brand has also increased its promotional activity and marketing investment. However, in this macroeconomic environment, customers are particularly responsive to a high-value offering. “We
VMS
NOVEMBER 28, 2022
The arrival of the all-important holiday shopping season has retailers not just competing with one another to attract customers – they’re are also working to beat the clock, The New York Times reports. However, prices are climbing at the fastest pace in decades and the Federal Reserve is attempting to rein them in by raising interest rates.
Mike Anthony
MARCH 27, 2022
In simple terms shoppers balance a number of value factors and cost factors in every decision they make. Shopper Economics explains that shopping decisions are a trade off between ‘value’ and ‘cost’. In other words – you need to promote or drop prices to a point where these shoppers are prepared to buy. Free of charge.
Retail Focus
APRIL 4, 2024
Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.
Mike Anthony
MAY 15, 2022
I mean – beyond the fact that many shoppers will become more price conscious, more likely to seek out deals, promotions and sharp prices? Shopper Economics™ explains how different shoppers make decisions: about where to shop, which categories to buy, and which products to pick up and which to leave.
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