Remove tag targeted-advertising
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Beating Cookie Addiction with a Healthier Attribution Diet

Retail TouchPoints

Server-side tagging is at your disposal to help you do just that. Done right, implementing server-side tagging will put data autonomy back in your hands and prevent ad blockers and other filtering extensions from rendering part of the dataset useless. Contextual Advertising. First-Party Data Activation.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

Visitors need to answer only one question to get a fair share of results, but the more “data” they share about their needs, the more targeted the list will be. Camp implemented a robust marketing approach, including email and advertising, to promote the tool and drive engagement.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. Adidas denied the fake press release soon after it was released, but it had already been picked up by a host of news sites.

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The 7 Best Small Business Mobile Ad Networks

Small Biz Trends

Publishers and marketers realize that they have to target users according to the most used devices. With the rise of mobile app use, advertisers utilize mobile browsers for advertisements and in-app advertising as well, which is predicted to cross $200B in 2022 in America alone. The ad goes live.

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5 Tips on How to Use Google Ads Audience Manager (Guide)

Store Growers

In this piece, we’ll review the latest upgrade to Google Ads audience manager. We’ll run through the main options for handling audiences with the interface: the layout of menus and buttons, where to follow data, and practical tips on optimizing audience segments once you interpret data from the Audience manager. Let’s start.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you incessantly for days regardless of whether you made a purchase or not. Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Very few users did that.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. That’s a daunting price tag, especially when you consider the challenges associated with measuring ROI when working with online influencers.