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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., and affable storytelling and education through its digital channels like social media and email, PERC opened the doors to be able to communicate with its most faithful fans in a more direct and personal way. “If

Marketing 240
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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Why retail crime rises at Christmas and how to prevent it

Inside Retail

Societal pressures and a sense of entitlement suggest that this Christmas period will be a challenge for retailers to manage theft and customer aggression. Retail Drinks’ CEO, Micheal Waters, told Inside Retail, “We know criminals are increasingly targeting our liquor stores meaning the staff in our industry are constantly at risk.

ATS 130
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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

It’s no surprise that June data from last-mile delivery platform Shippit showed that people were both spending less on each purchase and making fewer transactions than at the same time a year ago. You might see in a report that X per cent of customers stopped their path to purchase at a certain point, but you can’t tell why.