Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 256

Marketing Promotions Advertising Comparison Shopping 256

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.

Payment Services 254

Payment Services Checkout Drop-Shipping Customer Retention 254

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. Then there’s the cost of acquiring customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. The sales lift occurred at a time when this product was decreasing in sales in their product mix.

Marketing 159

Marketing Payment Services Promotions Consumer 159

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. I’ve never seen disruption happen at the speed in which it’s happening,” said Jesse Redniss, CEO of Qonsent , a platform that enables brands to collect consent permissions for first-party data. “And

Marketing 266

Marketing Advertising Consumer Customer Retention 266

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.”

Advertising 258

Advertising Marketing Social Commerce Consumer 258

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. The result is a secure and memorable customer experience that will keep prospects returning for more. Your sales team will spend less time chasing the wrong accounts.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Retail Gazette

APRIL 19, 2024

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 69

Planning Fashion Marketing Marketing Spend 69

Retail Assist

MAY 17, 2021

It has to be said that each store we visited was really well managed in terms of number of people allowed in store, sanitizing and safety in place. Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. What are the stats saying? from the previous year.

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Online to Offline Shopping.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. The higher your GMROI, the better you are at wringing profit from your product mix and inventory levels. is considered healthy across retail categories.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

I Vend

SEPTEMBER 16, 2022

One survey, for example, looked at retailers who have ‘a common set of tools and methods across the enterprise for accessing and analysing data’, and found that 80% exceed their business goals. Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail Geek

NOVEMBER 20, 2023

If I look at the last quarter, I took a little glance at that. Tried to sell them to furniture stores and they laughed at us and told us it was a dumb idea. [3:34] Sean, welcome to the show. Shawn : [1:13] Thank you. Thanks for having me.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Customer Experience 146

Customer Experience Specialty Retailers Marketing Spend Management 146

Retail Geek

AUGUST 1, 2022

Scot: [1:16] I know and Lord of the Rings we got a lot a lot of geekdom kind of happening all at once here. Wildly more up in the air than that and like at the moment first-movers that have tried to do Commerce things in the meadow verse have made more mistakes than not and so I spent a fair amount of time. So yeah so.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

I Vend

SEPTEMBER 16, 2022

One survey, for example, looked at retailers who have ‘a common set of tools and methods across the enterprise for accessing and analysing data’, and found that 80% exceed their business goals. Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

Indigo 9 Digital

FEBRUARY 13, 2023

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. While it’s convenient to look at page after page of pretty blue couches online you can’t beat the experience of a store that is beautifully styled like West Elm.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 Affiliate Marketing Total spending in 2023 is estimated to be around $10 billion, and this figure is expected to continue rising with global affiliate marketing spending expected to grow by over 10% every year.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Wiser

JULY 19, 2017

The key to having a successful business is having the right products in the right place, at the right price, at the right time. The 4 P’s; product, placement, price, and promotions are basic components of a marketing plan. Now that you have a great mix of products, they need to be priced appropriately.

Marketing 84

Marketing Promotions Markdowns Advertising 84