Inside Retail

AUGUST 13, 2023

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

JUNE 23, 2022

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. To meet demand and avoid supply chain-related shortages, some major retailers are bulking up their inventories now.

Payment Services 302

Payment Services Checkout Drop-Shipping Customer Retention 302

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 187

Marketing Payment Services Promotions Consumer 187

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Gazette

NOVEMBER 1, 2023

Asos chief executive José Antonio Ramos Calamonte is confident his turnaround plan will see the struggling fashion giant return to profitability in 2025 – despite, it plunging to an almost £300m full-year loss. He plans to do this by a shift “back to fashion” But what exactly does this entail?

Fashion 62

Fashion Planning Fast Fashion Returns 62

Retail TouchPoints

JULY 21, 2022

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

Marketing 276

Marketing Advertising Consumer Customer Retention 276

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 184

Consumer Payment Services Fulfillment Advertising 184

Small Biz Trends

JUNE 30, 2022

The result is a secure and memorable customer experience that will keep prospects returning for more. Your sales team will spend less time chasing the wrong accounts. Your marketing team can run highly profitable cross-channel campaigns that target your ideal customers. This way, you can justify spending and measure ROI.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

Retail Assist

MAY 17, 2021

It has to be said that each store we visited was really well managed in terms of number of people allowed in store, sanitizing and safety in place. Much has been said about a return to the roaring 20s, and there was certainly a feeling of optimism, and happiness in the air. What are retailers saying?

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail Gazette

APRIL 19, 2024

Dunkerton himself is a product man and when he returned to the business in 2019 – after quitting over how the business was being run – his big focus was to improve its style credentials. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 67

Planning Fashion Marketing Marketing Spend 67

Retail TouchPoints

NOVEMBER 10, 2023

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. Back to top What is a retail media network?

Advertising 296

Advertising Marketing Social Commerce Consumer 296

Inside Retail

FEBRUARY 29, 2024

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. You need to drive growth, deliver compelling customer experiences, and demonstrate a tangible return on investment from your marketing initiatives.

Marketing 130

Marketing Returns Customer Experience Planning 130

Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. In fact, an average marketer spends only 17% of their time on online reputation management. If you’re serious about the online reputation management of your retail store, here are 26 business reviews sites where customers can rate you.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retalon

AUGUST 22, 2023

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. signals potential issues with inventory management and product mix. It provides insight into which products generate the highest return on investment.

Customer Retention 41

Customer Retention Returns Payment Services Promotions 41

I Vend

SEPTEMBER 16, 2022

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing. How to personalise promotion types – based on shopper profiles.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98

Retail TouchPoints

APRIL 2, 2021

They invest time as advocates of your brand, and in return they expect you to reward them with unique experiences that justify their commitment. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Customer Experience 161

Customer Experience Specialty Retailers Marketing Spend Management 161

I Vend

SEPTEMBER 16, 2022

Retail data analytics is at the heart of personalised marketing, and pricing management – two key strategies which drive improved results. Retailers who offer a personalised customer experience get 20% better results than those who do traditional marketing.

Promotions 52

Promotions Customer Experience Marketing Spend Marketing 52

Indigo 9 Digital

FEBRUARY 13, 2023

Wayfair’s customers who shop infrequently put pressure on marketing spend. Having customers that shop with you on a frequent basis means you don’t have to spend as much time enticing them to come back. How do you get customers to return to you on a frequent basis so that you can lower your marketing costs?

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Wiser

JULY 19, 2017

Marketing typically owns all aspects of customer acquisition, such as driving brand awareness, customer loyalty and retention, and increasing traffic. Consolidating assortment insights in a common data model between merchandising and marketing allows retailers to craft an integrated data-driven strategy across both teams.

Marketing 84

Marketing Promotions Markdowns Advertising 84

Small Biz Trends

JUNE 30, 2023

The Affiliate Marketing Industry in 2023 Affiliate marketing spending in the United States reached $ 8.2 Affiliate Marketing Total spending in 2023 is estimated to be around $10 billion, and this figure is expected to continue rising with global affiliate marketing spending expected to grow by over 10% every year.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Geek

AUGUST 1, 2022

Digital marketing spend right now right I guess you go into recession it’s not the right thing to do but you know a lot of people that are nervous about their economic future are you know slow down their marketing spend right and it’s kind of like when when you start to Skid on the ice.

Merchant Services 52

Merchant Services Consumer ATS Apparel 52

Retail Geek

NOVEMBER 20, 2023

By the way, TV advertising is still a big piece of our marketing spend. TV is dead, headline from 2008. Here we are with both of them still intact. And I’m just telling you, these movements take decades. And I’m not kidding.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64