Rangeme

FEBRUARY 5, 2024

Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where we unravel the intricacies of return on investment (ROI), conversions, loyalty, and how they shape the success of your CPG marketing efforts. Let’s jump in!

Marketing Spend 52

Marketing Spend Marketing Advertising Returns 52

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 262

Marketing Promotions Advertising Comparison Shopping 262

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

AUGUST 13, 2023

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

For retailers with stores and offices in Greater Sydney, the Blue Mountains, Wollongong and the Central Coast of New South Wales, the two-week lockdown announced on Saturday has meant a return to stockpiling behaviour, remote working and potential supply chain disruptions. But this time around, they’re better prepared to handle it. “We

Drop-Shipping 165

Drop-Shipping Boutique Promotions Returns 165

Retail TouchPoints

JUNE 5, 2020

Prioritizing performance-focused marketing initiatives such as affiliate programs can help ensure profitability. As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Especially now, those that can adapt will be able to bring customers back quicker.

Marketing 162

Marketing Payment Services Promotions Consumer 162

I Vend

SEPTEMBER 16, 2022

By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly. Optimise supply with demand.

Promotions 98

Promotions Customer Experience Marketing Spend Marketing 98