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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

You have to look at specific metrics like net promoter score (NPS) and brand engagement on social media to get the best understanding of loyalty. Together, we can create a brand that truly stands out in the market and tells your unique story. When your audience feels seen and heard, they will be much more likely to return.

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How to manage the inflationary tiger

Mass Relators

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising ­unemployment. Consistent supply secures promotions, distribution and sales. Jason Reiser is president of Market Performance Group.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 272
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 356
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

And while understanding customer satisfaction is crucial, traditional methods like Net Promoter Score (NPS) have limitations that can actually lead to the opposite of intended outcomes if not applied carefully. that keep them coming back for more. This allows for a clear understanding of customer satisfaction and growth potential.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Where should I allocate marketing spend? The last best experience is what all consumers are benchmarking future experiences on , and customers don’t owe brands anything. At the end of the day, they’re going to shop where they have the best experience, they get the best price and they feel comfortable. Which levers should I pull?

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We