Remove Customer Retention Remove Management Remove Marketing Spend Remove Returns
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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

Last year, the average family with K-12 students spent $848 on return to school items, while families of college students spent an average of $1,200, according to the National Retail Federation. Once your back-to-school customers have placed their orders, there’s one more CX and customer retention hurdle to clear, and that’s fraud screening.

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How Data Security Shifts are Driving New Marketing Mandates

Retail TouchPoints

And for the most part they didn’t mind — if they were offered personalized experience across channels in return. With the looming loss of Google’s third-party cookies and the launch of Apple’s Identifier for Advertisers, CMOs and their teams have already had to re-examine how they allocate their marketing spend.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

GMROI – Gross Margin Return on Inventory Investment Definition GMROI measures how efficient and profitable you are at turning your inventory into gross profit. signals potential issues with inventory management and product mix. It provides insight into which products generate the highest return on investment.