Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 309

Marketing Returns Advertising Marketing Spend 309

Retail TouchPoints

NOVEMBER 7, 2022

Compare that to Netflix; its estimated original content budget in the same year was a whopping $17 billion, and its minutes watched paled in comparison to TikTok’s, at only 9.6 If we do that, the name of the game is delivering the right content, at the right time, through the right channel and to the right consumer (and the lowest cost).

Marketing Spend 275

Marketing Spend Consumer Marketing Management 275

Inside Retail

MARCH 27, 2023

According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We We are gearing up for retail and e-commerce trends in 2023, where the Malaysian retail industry is forecasted to grow at 3.5 Shoppers were able to make purchases at a discount and split their payments into three instalments.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

FEBRUARY 4, 2022

Some people tend to be better at empathy than others — in Western culture particularly men tend to suppress their emotions, which means they must work harder on developing their empathy than women. You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way.

Marketing Spend 244

Marketing Spend Management Marketing ATS 244

Retail TouchPoints

JUNE 9, 2022

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 356

Consumer Marketing Promotions Management 356

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Retail TouchPoints

OCTOBER 3, 2022

Douang and his co-founders Josh Douang and Marie Yong knew there had to be a better way to manage the 24-hour grocery retail business without being on location around the clock. We have corporate stores and our own corporate staff that have to go in and replenish and manage the store. Building a Smart, Secure Store Experience.

Management 235

Management Inventory Management Location Shopping 235

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

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Drop-Shipping Boutique Promotions Returns 200

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 272

Marketing Promotions Advertising Comparison Shopping 272

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

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Social Commerce Shopping Consumer Marketing 273

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Rene Hamill is VP, Client Engagement at Alliant.

Marketing 259

Marketing Advertising Marketing Spend Planning 259

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JUNE 23, 2022

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Give Back-to-School Shoppers Alternative Payment Options. Keep Doing Your Homework.

Payment Services 270

Payment Services Checkout Drop-Shipping Customer Retention 270

Inside Retail

NOVEMBER 21, 2021

The business, which started out operating from Kennards Storage five years ago with just 12 products, was offering around 200 products at the height of the pandemic and pulled in seven figures last financial year. Tucker said this means more vans on the road, increases the backlogs at couriers and drives up supplier costs.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130

Retail TouchPoints

JUNE 5, 2020

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. He can be reached at mkatz@ssaandco.com. He can be reached at mkatz@ssaandco.com.

Marketing 165

Marketing Payment Services Promotions Consumer 165

Inside Retail

JUNE 14, 2022

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates. . Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Inside Retail

AUGUST 13, 2023

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Now, other hot-button issues are adding fuel to the data-transparency fire.

Marketing 275

Marketing Advertising Consumer Customer Retention 275

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Despite the clear shift in company focus toward profitability, GoTo still managed to accumulated a loss of 20.32 The share price, which peaked at 392 Rupiah in June last year, was trading at 157 Rupiah at the end of November.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Marketing Spend Management Planning 52

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.”

Advertising 273

Advertising Marketing Social Commerce Consumer 273

Inside Retail

FEBRUARY 22, 2022

The gold standard of success is becoming a unicorn: a start-up that is privately owned and valued at US$1 billion or more. However, it could be argued that having a profitable business model that is sustainable in terms of management and growth is the real measurement of success – unicorn or not. Recently valued at $1.9

Marketing Spend 130

Marketing Spend Advertising Marketing Promotions 130

Indigo 9 Digital

JANUARY 17, 2023

Without many options at home you simply head out of the door and grab a quick bite to eat at your favourite local restaurant. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales.

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 225

Fulfillment Advertising Shopping Department Stores 225

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 194

Shopping Merchant Services Accessories Drop-Shipping 194

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 139

Consumer Payment Services Fulfillment Advertising 139

Small Biz Trends

MAY 9, 2022

Digital Affiliate Marketing for Passive Income and Freedom. Digital Affiliate Marketing for Passive Income and Freedom is centered on the mindset of the digital lifestyle. Using affiliate marketing, this course teaches you how to manage multiple passive incomes. SEO: Amazon Affiliate Marketing + SEO.

Marketing 116

Marketing Promotions Marketing Spend Advertising 116

Mass Relators

SEPTEMBER 26, 2022

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising unemployment. At the same time, don’t lose sight of your consumers’ “stress-flation” and make sure you’re meeting them where they are.

Promotions 52

Promotions Consumer Marketing Spend Marketing 52

I Vend

JULY 8, 2021

AI will help retailers to flawlessly manage stock across multiple locations, increasing inventory visibility and contributing to customer experience by ensuring that the right stock is in the right stores at the right time. Already, 20% of shoppers want interactive AR mirrors for trying on clothes, for example.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail Gazette

APRIL 19, 2024

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.

Planning 67

Planning Fashion Marketing Marketing Spend 67

Small Biz Trends

JUNE 30, 2022

Your marketing team can create an interactive product demo on your website, giving prospects the chance to explore features at their own pace. Your sales team will spend less time chasing the wrong accounts. Your marketing team can run highly profitable cross-channel campaigns that target your ideal customers.

Accounting 105

Accounting Marketing Customer Experience Marketing Spend 105

365 Retail

OCTOBER 10, 2022

Mairead Masterson, Director of Business Intelligence & Analytics at online florist Bloom & Wild will be speaking at IRX@DTX+UCX at ExCeL, London on Wednesday 12 October within a panel session on Creating personalised experiences for each customer using data and insights. . Definitely.

Customer Experience 52

Customer Experience Marketing Spend Marketing Planning 52

Small Biz Trends

JUNE 7, 2022

The influencer marketing spend to get one of these people starts to climb. Instagram posts for nano-influencers start at $10. Remember Instagram users are big on engagement which makes it a lucrative marketing channel. Numbers for this social network also come from the influencer marketing hub.

Marketing 130

Marketing Marketing Spend Accounting Promotions 130

Retail Next

NOVEMBER 21, 2019

“Seamless shopping experience” means you have to make sure your customers can buy anything at the same price from any platform you work with, be it your online store, Amazon, or your brick-and-mortar shop. This way, you’ll be able to manage your sales much more efficiently. 3. Channel-specific marketing. In Conclusion.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Assist

MAY 17, 2021

It has to be said that each store we visited was really well managed in terms of number of people allowed in store, sanitizing and safety in place. on a like-for-like sales basis (when compared to April 2019), at which point they had increased 3.7% What are the stats saying? I'm happy to say it isn't just me that is feeing this.

Customer Experience 52

Customer Experience Outdoor Returns Marketing Spend 52

Retail TouchPoints

DECEMBER 31, 2021

Lastly, internal alignment that will help to create strategic agility across marketing investment, inventory decisions and international logistics. With all of this in mind, how are retailers making the shift at scale — and doing so, more importantly, in a way that drives easy adoption? How Marketers can Approach Spend Strategically.

Marketing 318

Marketing Marketing Spend Brand Management Consumer 318