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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

You have to look at specific metrics like net promoter score (NPS) and brand engagement on social media to get the best understanding of loyalty. You must be able to measure your progress at various stages to ensure you’re optimizing your budget and staying on task. Remember not to test multiple variations at the same time.

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How to manage the inflationary tiger

Mass Relators

We need to figure out how to carefully tame, or manage, this inflationary tiger, to prevent havoc within our businesses over what could be an extended period of below-trend economic growth and rising ­unemployment. At the same time, don’t lose sight of your consumers’ “stress-flation” and make sure you’re meeting them where they are.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 272
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) One negative interaction can easily drive them away. that keep them coming back for more.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it. Uber is another example.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Jerutis revealed her thoughts on the unique role that influencers can play in helping brands and retailers manage the supply chain crisis, and best practices she believes they should follow. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 356
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3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Retail TouchPoints

This year is all about margin and profitability,” said Rob Garf, VP and GM, Retail at Salesforce in an interview with Retail TouchPoints. “ KPMG has forecast holiday retail growth at a solid but notably more modest 4.2% Retailers are planning to cut back in one area: marketing. as an outlier.