ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend
Rangeme
FEBRUARY 5, 2024
You have to look at specific metrics like net promoter score (NPS) and brand engagement on social media to get the best understanding of loyalty. You must be able to measure your progress at various stages to ensure you’re optimizing your budget and staying on task. Remember not to test multiple variations at the same time.
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