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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Placing the majority of Roblox players at an age where forming habits is prevalent. However, it is also one of the most successful fashion brands in the world. .

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Urban Outfitters Launches New Platform for Vintage and Upcycled Apparel

Retail TouchPoints

Image courtesy Urban Outfitters The platform’s aim is to help Gen Z find unique used items “as thrift shops become flooded with fast fashion ecommerce brands,” according to a company statement.

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Step inside the UK’s first department store for secondhand clothes

Inside Retail

An old TopShop store in north London’s Brent Cross shopping centre has been revived after two years of sitting empty since the fast fashion brand closed down. It’s now a vibrant pop-up department store selling pre-loved clothing organised collaboratively by 10 charities.

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

However, there are a couple of conflicting issues at the intersection of resale and circular fashion and Tommy Hilfiger’s collaboration with ThredUp mentions them on the website. Some brands are incorporating fit technology into the process, making it easy for customers to take their measurements at home. Is that a concern?

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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly. The resale market is growing 11 times faster than traditional retail and is expected to reach $84 billion by 2030, far eclipsing the predicted $40 billion market for fast fashion. .

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Study: Resale to Hit $47B by 2025, Giving Fast Fashion a Run for its Money

Retail TouchPoints

“Consumers bought less clothing during the pandemic, that we know for sure, but we also saw that many people tried secondhand for the first time ,” said Karen Clark, VP of Marketing Communications at ThredUP in an interview with Retail TouchPoint s. Growing Sustainability Concerns Favor Resale Over Fast Fashion.

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Does Buying Local Have A Positive Impact on the Planet?

Independent Retailer

A study from 2008 found that you could likely only reduce your emissions by about five percent if you bought local food all the time, and the same can be said for general products found at your local grocers or mom-and-pop shops. Thirty years ago, it belonged exclusively in the domain of thrift stores and consignment shops.