Remove ATS Remove Customer Retention Remove Promotions Remove Shopping
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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Where Online Shopping Rises, WhatsApp Follows

Retail TouchPoints

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic in 2020, paired with renewed restrictions and stay-at-home orders approaching the holidays, that steady pace of online shopping growth has gone out the window.

Shopping 223
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Retention and loyalty – how to grow when the market is down

Inside Retail

Given current economic conditions impacting both shoppers and retailers, focusing increasingly on customer retention over acquisition is key to driving better outcomes and returns. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290
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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

A predictable outcome “At this stage, these are recommendations only, meaning that some, all, or none of their implementation is possible. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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mPOS – bringing back the human touch to in-store shopping

I Vend

Retailers who want to set themselves apart are integrating more human and personal touchpoints into the shopping experience, increasing engagement, loyalty and sales. Yet in fact, the backlash to lockdown is that many of the consumers who were forced online are now desperate to get back to human-based and personal shopping.

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Supermarket loyalty schemes will be key for customer retention in the UK during cost-of-living crisis, says GlobalData

Retail Times

The soaring inflation rate is squeezing consumers’ budgets in the UK, and many are choosing to shop at supermarkets that are perceived as the best value for money as a result, says GlobalData.