Wiser

JUNE 30, 2020

Assortment planning in the age of eCommerce is a tricky business. In this article, we’ll look at what assortment planning is and how you can do it effectively. What is Assortment Planning? In retail, assortment planning is the process of determining the right products and right quantities to meet consumer demand.

Planning 78

Planning Visual Merchandising Cross Merchandising Store Layout 78

Wiser

OCTOBER 26, 2021

You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.”

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Wiser

DECEMBER 8, 2020

Category resets have some overlap with assortment planning , which is determining the best products and quantities to meet consumer demand. That means rearranging the category to promote the new product. In this section, we’ll look at some things every retailer should keep in mind as they prepare for a category reset.

Cross Merchandising 88

Cross Merchandising Visual Merchandising Store Layout Apparel 88

Independent Retailer

DECEMBER 6, 2022

For store owners and sales associates alike, it can be rather daunting to come up with a retail floor plan. However, merchandising does not have to become chaotic. This is a subtle way to promote, complete a look, and help your store make sales without having to lift a finger. Slatwall Merchandisers.

Cross Merchandising 81

Cross Merchandising Visual Merchandising Accessories Jewelry 81

Wiser

FEBRUARY 3, 2022

Planograms and commitments from retailers are a great start, but things hardly ever go according to plan. Over time, you can optimize to make sure you have the right SKUs in the right place at the right time to maximize sales. At a minimum, this requires ensuring that all authorized items are in place.

Promotions 78

Promotions Cross Merchandising Management Location 78

Retail Adventures

JANUARY 1, 2024

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. While you are still at the front of your store check its sight line – you want shoppers to be able to see into and through the sales floor. Check your sight line.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148