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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 288
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Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Retail TouchPoints

District Court for the Northern District of Illinois alleging trademark infringement against 20 website domains, saying they created fake coupon codes and promotions in an effort to mislead consumers into believing they were engaging with genuine Temu offerings. This may be because they have bigger fish to fry.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. As a company, we place a huge premium on creativity.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Smaller Spaces, Bigger Tech and Optimized CX

Retail TouchPoints

The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. QR codes are inexpensive and consumer adoption has skyrocketed, largely led by menu enablement for contactless ordering.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. But don’t count YouTube out.

Marketing 257
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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

More consumers than ever are using mobile apps across their entire journey, from finding inspiration to checking out, and understanding how they are viewing the most important touch points will be vital to ecommerce success during the holiday season. “I in an interview with Retail TouchPoints. Mobile Retailing Requires a ‘Mindset Shift’.