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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Digital tools like smart mirrors, AR (augmented reality) and VR (virtual reality) experiences, mobile apps, and interactive kiosks are utilised in this process. These environments are not only effective at telling the brand’s story, but they also create a captivating atmosphere that encourages customers to stay and explore.

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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Senior Retail Consultant at Univers Retail | Published Author | Visiting Lecturer. Luxury brands are progressively expanding their horizons by venturing into unconventional spaces such as hotels, coffee kiosks, bakeries, restaurants, spas, and gyms.

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King Pins bowls into Manchester Arndale

A1 Retail

King Pins has also partnered with some of the North West’s favourite restaurants and street food brands to bring a tasty line up to its food kiosks. Operated by Roxy Leisure, King Pins will be the company’s second letting at Manchester Arndale, following the opening of its sister brand Roxy Ball Room a few years ago.

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Digital Signage is Yoked and Ready for its Close-Up Thanks to RMNs

Retail TouchPoints

Oh great, another screen I need to market on, said no brand manager ever. Innovation Leads The Way To be sure, these are not your father’s kiosks. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together.

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