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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Once the scan is complete, customers can visually remove the furniture in their room and add new items from Ikea’s vast assortment. These items can be situated in spaces seamlessly and at scale, so users get a detailed understanding of how items will look in their spaces. Although Benefit Brow Boutiques have popped up around the U.S.,

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Lulus Brings Experiential Bridal Boutique to Los Angeles Store

Retail TouchPoints

Fashion brand Lulus has opened its first bridal boutique in Los Angeles, creating an experience designed to support brides throughout their entire experience — from engagement to honeymoon. The boutique, which opened Feb. Designed for Celebration The Lulus bridal boutique is designed to inspire celebration.

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Nespresso launches new UK boutique concept

Retail Focus

Nespresso has debuted its new experiential boutique concept in the UK at the Bluewater shopping centre in Kent. The evolved boutique concept is designed to meet shoppers’ changing needs by offering immersive, localised and personalised experiences, exploring the artistry behind some of the world’s finest coffees.

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Cannabis: The New Luxury Boutique

Retail TouchPoints

The new 21st-century cannabis boutiques are taking a page from lifestyle aspirational brands, such as RH and Tiffany & Co. Branding is a critical boutique design element and one of the best ways to reinforce and evolve a memorable in-store experience. Experience. High-End Millwork.

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TAG Heuer Unveils New Boutique at Westfield Stratford City

365 Retail

Swiss luxury watchmaker TAG Heuer has opened its doors to a new boutique at Westfield Stratford City in London. This marks the brand’s fourth standalone boutique in the capital and its seventh in the UK, reinforcing TAG Heuer’s commitment to offering exceptional customer experiences in modern, aesthetically pleasing spaces.

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David’s Bridal to Debut New Store Format Designed for One-on-One Customer Experiences

Retail TouchPoints

The revamped stores will feature a new layout designed to support one-on-one customer experiences. At the new locations customers can walk in or make an appointment, and use the services of an expertly trained stylist and in-house alterations artisan. West Chester Township, Ohio, Lexington, Ky. and Cool Springs, Tenn.

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Luxury Brand Elie Saab Launches DTC Site Offering High-End Customer Experience

Retail TouchPoints

Built on Shopify Plus and developed in partnership with Astound Commerce , the new Elie Saab site aims to re-create the in-store customer journey with a content-rich, immersive digital experience. A number of technology integrations provide equivalents to a high-touch in-store experience, including: Stockist.co