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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. However, promotion can only go so far.

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Why On is still a ‘dreaming and innovation company at heart’

Inside Retail

“Our company started with a dream and I think we would say that we’re still a dreaming and innovation company at heart,” Rebecca Cai, general manager for APAC at On, told Inside Retail. “I I think it goes back to the vision that we have at On: We want to build the most premium global sportswear brand,” she added.

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How Localization is Helping CVS Position Itself as the Modern General Store

Retail TouchPoints

Taking into account CVS store footprint, SKU roster, regular pricing and promotional pricing, the company can create up to 900 million different combinations of assortment and price across its stores. Which is why localization at the scale that CVS aspires to requires technology in addition to the savvy of local merchants.

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Adore Beauty’s first-half earnings soar

Inside Retail

Adore Beautys earnings more than doubled in the fiscal first half, which management says reflects the early phase of the companys growth strategy. Adore Beauty will open its first retail store on February 1 at Westfield Southland in Victoria and its second store at Watergardens in early March.

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Lesson from APAC: Social Commerce is Not One-Size-Fits-All

Retail TouchPoints

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear. influencer).

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

according to Salesforce, while verticals with the highest average discount rate included general apparel ( 37% average discount), health and beauty ( 36% average) and home goods ( 27% average). For an industry that is often concerned with margins, especially ahead of rising costs in 2025, this percent increase is a game-changer.”