Google Brings Advanced AI Capabilities to Search, Including Virtual Try-On, Agentic Checkout
Retail TouchPoints
MAY 21, 2025
This week at Googles annual I/O conference for developers, the company announced several new advances, including a more personalized multimodal AI search experience for shopping queries, agentic checkout capabilities and an enhancement to its virtual try-on tool that will allow users to see products on their own body.
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