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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Concurrently, contextual advertising has experienced a significant resurgence largely attributed to the diminishing reliance on third-party cookies and the increasing emphasis on user privacy. [1] Advertisers can create a unified view of consumers by fostering internal and external collaboration to leverage data from multiple sources.

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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 277
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Maximizing Success with Online and Offline Marketing Channels Strategies

Small Biz Trends

Advantages of Online Marketing: Online channels like social media, email marketing, and content marketing provide immediate engagement, targeted promotions, and valuable data insights. Online marketing channels like social media and email campaigns offer immediate engagement and data-driven insights.

Marketing 109
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How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

Retail TouchPoints

With advertising costs constantly climbing, we dont want to just drive short-term sales. Instead, its imperative that brands identify and market to those who are most likely to generate a high revenue over the customer lifecycle. This allows you to tailor marketing efforts, enhance engagement and optimize profitability.

Marketing 289
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

In regions like the UK, strict guidelines on advertising, packaging, and ingredient transparency have pushed brands to prioritise compliance and build trust with their customers. Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market.

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Unlock Success with a Surefire Local Marketing Platform for Your Business

Small Biz Trends

Cost-Effective Solution: By consolidating multiple marketing tools, the platform saves time and reduces costs, maximizing the impact of your local advertising efforts. Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses.