Small Biz Trends

JUNE 14, 2025

Cost-Effective Solution: By consolidating multiple marketing tools, the platform saves time and reduces costs, maximizing the impact of your local advertising efforts. Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses.

Marketing 92

Marketing Target Market Advertising Promotions 92

Small Biz Trends

JUNE 23, 2025

Consider workshops, tastings, or festive markets that resonate with your target market. Promote these events through local advertising channels and social media marketing. Implementing targeted marketing strategies enhances community engagement and boosts your visibility.

Marketing 84

Marketing Promotions Target Market Advertising 84

Inside Retail

NOVEMBER 28, 2024

How to attract Indian spenders Destinations wanting to attract Indian leisure travellers should consider targeted marketing, a wider selection of affordable options, and culturally relevant products. They are price-conscious and prefer bargains, deals or tax savings in duty-free zones.

Payment Services 130

Payment Services Target Market Fashion Apparel 130

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. Having these options available is highly valuable for targeting shoppers with the most relevant brand messages to trigger those unplanned purchases.”

Promotions 130

Promotions Marketing Target Market Supermarket 130

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

Outdoor 245

Outdoor Advertising Target Market Marketing 245

Inside Retail

APRIL 15, 2025

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. This single view of the customer is crucial for personalisation and targeted marketing. This consistency is crucial for building brand recognition and trust.

Inventory Management 217

Inventory Management Target Market Store Layout Advertising 217

Small Biz Trends

JUNE 6, 2025

Types of Friendly Events That Attract Customers Community Workshops Host workshops that provide value to your target market. Offer skills and knowledge related to your industry, enhancing your local marketing strategy while positioning yourself as an authority. Share vibrant visuals and engaging content to entice attendance.

Target Market 64

Target Market Customer Retention Promotions Marketing 64

Small Biz Trends

JUNE 13, 2025

Effective Marketing Strategies: Utilize targeted marketing campaigns and promotions to engage customers, differentiate your offerings, and drive sales during the peak holiday season. Emphasizing tactical marketing and effective customer interactions is crucial for small businesses to thrive during this peak season.

Promotions 70

Promotions Target Market Customer Experience Consumer 70

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail Bound

OCTOBER 22, 2024

If you want to reach your target market, you need to be where they are shopping. The following tips can help product startups successfully launch their product in the retail market: 1. Define your target market. Knowing your target market will help you develop an effective marketing and sales strategy.

Target Market 52

Target Market Planning Marketing Retail Marketing 52

Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis.

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Retail Wire

SEPTEMBER 22, 2023

This network, showcased at the Groceryshop 2023 conference, blends first-party customer data with insights from leading advertising firms for more targeted marketing. The company, operating across various industries, believes its diverse.

Target Market 100

Target Market Advertising Marketing ATS 100

Inside Retail

MARCH 28, 2022

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

Fast Fashion 223

Fast Fashion Fashion Accounting Target Market 223

Small Biz Trends

APRIL 19, 2022

It shows you how to build a model to track customers and how to monitor marketing strategy. Marketing Customer Analytics, Segmentation, and Targeting. Marketing Customer Analytics, Segmentation, and Targeting teaches you market analysis based on location data and customer data with powerful tools that are readily available.

Marketing 113

Marketing Customer Retention Advertising Target Market 113

Inside Retail

JULY 21, 2021

If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising. If you don’t know what that is, ask them.”.

Target Market 246

Target Market Marketing Advertising Planning 246

Small Biz Trends

JUNE 18, 2025

Focus on market research, licensing, and the right equipment to set a strong foundation. Market Research Conducting market research is vital for understanding the candle industry and identifying your target market. The global candle market’s projected growth to $13.3

Promotions 103

Promotions Consumer Marketing Beauty and Health 103

Retail Customer Experience

JUNE 25, 2025

More targeted marketing campaigns. presented by Photo:MobiDev June 25, 2025 by Retail Customer Experience In a fast-paced industry like retail or hospitality, keeping up with changing trends and demand is difficult. That level of insight has real, tangible outcomes: Reduced stockouts and overstocking. Efficient labor planning.

Planning 52

Planning Payment Services Clienteling Customer Retention 52

Retail Minded

MARCH 31, 2021

When it comes to offline advertising, retail company owners still turn to us for quality store signage, say B2B signage experts at Front Signs , US sign making company. These methods of advertising have ultimately helped many companies to grow. She loves to share insights and expertise about the advertising and retail industries.

Advertising 119

Advertising Target Market Consumer Wholesale 119

Wiser

JULY 11, 2022

This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all? Every piece of information you have on your consumer base can help you to refine your marketing strategy. Look into your demographics.

Employee Engagement 146

Employee Engagement Advertising Consumer Marketing 146

Small Biz Trends

JUNE 13, 2025

By optimizing your Google My Business profile, you can improve visibility in local search results and increase engagement with your target market. Incorporating local advertising methods, like local promotions or flyers, can complement your online efforts. Social media marketing plays a vital role in local SEO as well.

Customer Retention 98

Customer Retention Target Market Promotions Advertising 98

Wiser

NOVEMBER 29, 2023

Cooperative Advertising: This involves brands contributing toward the advertising costs of a retailer. By leveraging cooperative advertising and in-store promotional activities, a brand gets more exposure, leading to increased brand awareness among consumers.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Wiser

AUGUST 17, 2018

With a target audience, you can decide what items to exhibit in your BOGO promotion efficiently. For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

DECEMBER 3, 2023

Increased engagement – a high propensity audience is more likely to engage with marketing messages as they already should have some level of familiarity with your category or segment. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. Identify Your Target Market. Research Your Target Market. Marketing channel for marketing campaigns.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Wiser

JULY 25, 2023

A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth.

Promotions 147

Promotions Advertising Marketing Planning 147

Small Biz Trends

JUNE 5, 2025

Marketing and Promotion: Engage with the community through social media, local events, and partnerships with local businesses to boost site traffic and loyalty. Monetization Strategies: Explore advertising, subscription models, and partnerships with local businesses to create sustainable revenue streams while maintaining community ties.

Promotions 59

Promotions Advertising Target Market Marketing 59

Inside Retail

AUGUST 22, 2024

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. Successful campaigns often evoke the emotions of pride, unity and inspiration associated with the Olympics.

Apparel 260

Apparel Consumer Promotions Marketing 260

Wiser

AUGUST 31, 2017

Picking a niche market can help you decide where and how to advertise. For example, if you want to offer buy one make up item, get one free, you can narrow down your target market to shoppers who have purchased make up in the past year. By only advertising to your target market, you can save advertising dollars and time.

Promotions 149

Promotions Advertising Target Market Consumer 149

Wiser

AUGUST 21, 2023

This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships. It’s important to remember that each product and market will require a unique mix of strategies and tactics to achieve this goal.

Promotions 146

Promotions Advertising Consumer Marketing 146

Small Biz Trends

JUNE 13, 2025

Platforms like Facebook, Instagram, and TikTok facilitate targeted advertising to reach specific demographics, allowing you to attract local customers while driving traffic to your online storefront. Tools like CRM systems can help retailers analyze data and create targeted marketing strategies, boosting customer loyalty.

Payment Services 75

Payment Services Inventory Management Promotions Checkout 75

Wiser

JUNE 20, 2023

Promotions strategies can involve things like advertising, discounts, special offers, or even giving away free samples. Companies can do this through social media campaigns, advertisements, word of mouth, flyers, email marketing campaigns, and other forms of communication. You want them to feel that they ‘need’ the product.

Promotions 148

Promotions Advertising Planning Marketing 148

Wiser

NOVEMBER 21, 2022

Conducting market research during the development of your product can tell you ahead of time what’s working and not working. Test the product with a sample group of your target market and gain feedback on their likes and dislikes toward the product. Advertisement and Copy Testing. How’s the packaging?

Marketing 147

Marketing Advertising Target Market Consumer 147

Small Biz Trends

JUNE 26, 2025

This tool connects you with qualified professionals in your target market, making the service-hunting experience seamless and hassle-free. Overall, Thumbtack enhances your online presence and improves your local advertising strategy by connecting you with vetted experts in your area, all within minutes.

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Small Biz Trends

JULY 19, 2022

If you own a business, TikTok marketing can be a great medium for your brand to connect with your customers. With TikTok marketing, you can use TikTok to promote your brand, product, or service by employing different tactics, like influencer marketing, TikTok advertising, and creating organic viral content.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Inside Retail

JANUARY 26, 2023

Help shape recruitment with a marketing approach: Create an offer that describes the job plus business culture; If your business already has a ‘great culture’ how do you prove this? Research this with current employees and include feedback in your ad; Advertise to your target market Sell your organisation as a great place to work.

Employee Engagement 130

Employee Engagement Planning Target Market Advertising 130