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With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.
This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.
This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant.
Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. This includes cross-shopping, where consumers actively purchase their groceries from multiple stores.
The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.
This approach proved successful in the mid-20th century and by 1960, grocery chains and supermarkets accounted for 70% of retail food sales. Although promotional dollars and considerations are a key source of revenue for todays supermarkets, the industry has become too reliant upon this old way of doing business. But thats changing.
Chinese ecommerce giant JD.com has test launched a UK grocery supermarket website, called Joybuy. Although shopping on the website is currently available to customers with certain London postcodes, the retailer said there would be more cities coming soon.
Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,
Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. by the end of 2024.
The research revealed that product recommendations from retailers customers already shopped with had overtaken content from traditional media channels, including TV, print and social, when it came to offering ‘trusted’ content.
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.
Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.
Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The retailer partnered with Lumen Research to monitor how shoppers navigated either a small or large Co-op store, on a BBQ shopping mission while wearing unobtrusive eye-tracking glasses.
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Shoppers will be able to connect to their local store through the social ads to clip offers and add products that they’re interested in to their shopping list. In the U.S.
The UKs second-largest supermarket said it expects retail underlying operating profit for 2025/26 to come in at around 1bn slightly down from the 1.036bn it delivered in the year to March 1 and below analysts expectations of 1.08bn. increase in annual profit.
Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.
Iceland has updated its slogan “That’s why mums go to Iceland” to highlight that people other than mothers shop in the supermarket. Despite the updated strapline, the supermarket’s new adverts will continue its tradition of featuring famous mums, with its latest showing TV personality Josie Gibson. .”
With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.
The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2
While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. However, in an era of ad innovation, advertisers have to be prepared to fail upwards.
Platform Zero, a digital platform that links supermarkets with small businesses as a means to deal with food waste and provide cost of living relief, has emerged as the winner of the 2023 Kickstarter Challenge organised by the Accelerator for Enterprising Women.
As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.
Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. This shows that regulation can help make the healthy choice the easy choice for everyone,” she said. “It
Sainsburys has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog. The supermarket added that it had since amended the advert to add further clarification.
Warm weather and household buying ahead of summer holidays accelerated sales growth at UK supermarkets this month, although Asda continued to struggle, fresh data shows. Sales at the supermarket fell 6.4% Across all supermarkets, visits to stores increased 2.7% and it lost 1.3 percentage points of market share over the year.
Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.
Australian supermarket Woolworths has planned to phase out its 15 cent plastic bags in Western Australia by next month, ahead of the state’s incoming bag ban this July. The change will be communicated via signage, radio, print advertising and email alerts to raise awareness and encourage patrons to bring their own reusable bags.
Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.
Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.
Waitrose is investing in delivering personalised online shopping that will improve the online search and browsing experience using AI tools. Customers will benefit from more relevant and accurate search results, which the supermarket said will make it quicker and easier to find what they need.
It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. Dragorad Knezi is CEO of eyezon.
“They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories.
Currently available in Melbourne and Sydney, Gimme was started by Matt Bartalotta, Christian Charisiou and Lahiru Perera to solve one of the biggest pain points of online shopping: waiting for the order to arrive. Online shopping is convenient, but it often falls down when it comes to delivery times,” Bartalotta told Inside Retail. “It’s
Sainsbury’s has launched a branded shops concept on its website powered by its Nectar360 ecommerce media platform. The supermarket’s platform has partnered with retail media provider CitrusAd to allow clients to build custom pages on its website to help increase brand engagement and encourage additional sales.
The grocery giant is planning to add thousands of digital screens to its Iceland and Food Warehouse shops by the end of 2025, andhas set up its own “purpose-built platform” to manage the scheme. The supermarket is set to hold a retail media conference on 13 May in a bid to take on more suppliers.
And if you’re like me, you’re going to laugh at the Frozen Hispanic… “SHOPPING TROLLIES EQUIPPED WITH MAGNIFYING GLASSES SO YOU CAN READ THE SMALL PRINT.”. However, this supermarket’s clever design will do just fine! YOU CAN BUY MCDONALD’S KETCHUP AT THE SUPERMARKET IN ROMANIA. McDonald’s lovers rejoice!
Lidl Plus users this week received a notification asking for permission for the supermarket chain to share their data with Google and Meta, The Grocer reported. Lidl has launched cross-platform advert targeting, allowing its loyalty scheme members to receive personalised ads across Google and Meta.
Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. Unveiling a host of changes earlier this week, Tesco Media & Insight Platform shared its new “in-store Scan as you Shop geo-targeting” offering for brands.
The single supermarket, which sold just 600 basic grocery lines at the time, has since grown to more than 1,050 stores nationwide and overtook Morrisons to become the UKs fourth biggest supermarket in September 2022. increase in sales and helped the supermarket gain an additional one million new shoppers, Marketing Week reported.
Sainsbury’s boss Simon Roberts has defended his move to sell the grocer’s customers’ shopping habits data to TV and consumer goods manufacturers looking to target their advertising. By understanding customers better, it means we can target our loyalty programmes more effectively.”
How often do people go shopping in a supermarket? And may well do that until the next weekly, or bi-weekly shop. In-store retail media messaging – it isn’t about the advertising tagline What else can we say about this display? And aisle penetration is a barrier to purchase frequency. Think about it.
The supermarket chain has faced mounting pressure from both discounters and rival traditional retailers, and emerged as the worst-performing supermarket over the Christmas period. Related Story Can Asda veteran Allan Leighton return the supermarket to its former glory?
The supermarket chain has launched the technology in six of its stores including Cardiff, The Grocer reported. The trial offers a similar service to Tesco’s Scan as you Shop and Sainsbury’s Smartshop, which are both available in the majority of its stores nationwide.
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