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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.

Shopping 289
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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.

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Albertsons Media Aims to Enhance In-Store Measurement with Launch of Digital Display Networks

Retail TouchPoints

This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant.

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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. This includes cross-shopping, where consumers actively purchase their groceries from multiple stores.

Consumer 255
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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.

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Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

This approach proved successful in the mid-20th century and by 1960, grocery chains and supermarkets accounted for 70% of retail food sales. Although promotional dollars and considerations are a key source of revenue for todays supermarkets, the industry has become too reliant upon this old way of doing business. But thats changing.

Grocer 173
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JD.com trials UK supermarket website

Retail Gazette

Chinese ecommerce giant JD.com has test launched a UK grocery supermarket website, called Joybuy. Although shopping on the website is currently available to customers with certain London postcodes, the retailer said there would be more cities coming soon.