Remove Advertising Remove Returns Remove Shopping Remove Wholesale
article thumbnail

Do You Have What It Takes to go from Wholesale to DTC?

Retail TouchPoints

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. to visit your website. Web Design & Development.

Wholesale 278
article thumbnail

Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Lesson 4 Brand and performance marketing should be intertwined: In times of economic uncertainty, marketing and advertising budgets are typically the first to be cut — especially brand marketing, which has a reputation of being hard to quantify and connect to financial outcomes. One truly can’t exist without the other,” she said.

Marketing 289
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Tips for Wholesale Inventory Management

Independent Retailer

Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . ” Here are 7 tips for retailers on how to better manage their wholesale inventory and get rid of some of that product bloat: Return for a Refund or Credit. Return for a Refund or Credit.

article thumbnail

Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Music to the ears of every brand entering this market is the extremely low return rate. Japan is around 4%!

Shopping 173
article thumbnail

The return of Tigerlily: An in-depth interview with the new CEO

Inside Retail

We’ve just hired a new CFO, a new head of retail and wholesale, our new head of digital started in August and of course, myself. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. It really is back to basics.

Returns 246
article thumbnail

The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

As D2C evolved so did consumers, as many sought various ways to shop for their favorite brands other than solely through vertical sites. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Consumer 245
article thumbnail

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Not to mention that this approach can also be quite cost-effective, which is becoming more important as digital advertising costs skyrocket. “A

Marketing 313