Inside Retail

NOVEMBER 25, 2024

Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Retail TouchPoints

APRIL 1, 2025

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail Gazette

FEBRUARY 24, 2025

Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The study also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus.

Advertising 76

Advertising Supermarket Promotions Consumer 76

Retail Gazette

MARCH 11, 2025

The frozen food specialist has promoted category trading manager Adam Smith to head of retail media, who will head up the retailers first dedicated in-house team, The Grocer reported. The supermarket joins the likes of Tesco, Sainsbury’s and Asda, which has strengthened its retail media offer in recent months.

Supermarket 95

Supermarket Grocer Advertising Promotions 95

Inside Retail

APRIL 15, 2025

Representation in advertising, product offerings, and brand messaging is required to ensure that no maternal figure feels excluded from the celebration. The types of gifts being purchased have also expanded. As are technology-driven gifts such as wearables, smart home gadgets and digital subscriptions.

Consumer 130

Consumer Fulfillment Advertising Promotions 130

Retail Gazette

JULY 8, 2025

Some just haven’t broken out of the four-week [temporary discount] promotion cycle.” ” It comes as Asda has relaunched its iconic slogan “That’s Asda Price” in its latest advertising campaign. Others are more reluctant. It is about sharing the load. If they are putting their money into Asda, then there is no guaranteed return.

Returns 107

Returns Advertising Accounting Promotions 107

Retail Gazette

NOVEMBER 22, 2024

Retail Gazette speaks to advertising experts to find out which businesses succeeded and what is retail’s best Christmas advert of 2024. Also, their food looks better than other supermarkets. I shouldn’t say this because I’m in advertising, but it feels a bit wasteful – they should have spent the money on something else.”

Advertising 59

Advertising ATS Supermarket Accounting 59

Retail Gazette

MAY 12, 2025

GIG Retail will allow Iceland to incorporate non-endemic brands to roll out campaigns for the supermarket’s shoppers, with its first campaign with Smart Energy GB already live on the retailer’s website. The supermarket is set to hold a retail media conference on 13 May in a bid to take on more suppliers.

Supermarket 59

Supermarket Grocer Advertising Promotions 59

Mike Anthony

MARCH 21, 2025

How often do people go shopping in a supermarket? In-store retail media messaging – it isn’t about the advertising tagline What else can we say about this display? In-store retail media can drive incremental consumption as well as purchase Because in this category, purchase frequency is a barrier to usage. Think about it.

Consumer 130

Consumer Marketing Supermarket Advertising 130

Retail Gazette

JUNE 16, 2025

The government has written to Sainsbury’s and Morrisons urging them to stop “advertising and promoting” heated tobacco products, which it says is illegal. “All tobacco products are harmful to health.”

Supermarket 72

Supermarket Advertising Grocer Promotions 72

Retail TouchPoints

FEBRUARY 10, 2025

And Rocket.com promoted the right of home ownership with the tagline Everyone Deserves a Shot at the American Dream, spurring an in-stadium singalong to the background song of its ad, John Denvers Take Me Home, Country Roads. Effective advertising is no longer defined as such due to strategy or intention. Its all about the impact.

ATS 179

ATS Advertising Consumer Supermarket 179

Inside Retail

APRIL 7, 2025

Restrictive regulations are hindering the new wave of sexual liberation being pioneered by Gen Z and Millennial consumers and sleek DTC brands that promote female empowerment. We dubbed these billboards the Unbannable Ads because advertising guidelines restrict what they consider to be explicit content, Ganzen explained.

Marketing 130

Marketing Beauty and Health Advertising Supermarket 130

Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

Supermarket 246

Supermarket Advertising Marketing Promotions 246

Inside Retail

APRIL 26, 2024

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.

Supermarket 147

Supermarket Promotions Advertising Consumer 147

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,” said Banducci.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. We are merging product and promotional data to enable advanced targeting , actionable content and measurable performance.” In the U.S.

Advertising 244

Advertising Grocer Supermarket Promotions 244

Retail TouchPoints

JULY 12, 2024

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. The digital shelf tags’ offer multiple benefits.

Advertising 279

Advertising Checkout Promotions Supermarket 279

Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

Supermarket 130

Supermarket Promotions Advertising Consumer 130

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

Advertising 163

Advertising Consumer Marketing Spend Supermarket 163

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the platform, while Waitrose is currently eyeing a similar partnership with the online titan to boost its market share.

Promotions 110

Promotions Advertising Supermarket Marketing 110

Retail Gazette

DECEMBER 4, 2023

Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. The research comes a year after the government introduced regulations on HFSS food promotion and placement in England.

Supermarket 115

Supermarket Grocer Checkout Advertising 115

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 264

Advertising Marketing Customer Experience Management 264

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

Payment Services 286

Payment Services Advertising Shopping Consumer 286

Retail Gazette

OCTOBER 11, 2024

Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. The move, which has not yet been given a launch date, means customers using the supermarket’s self-scanning devices will be shown adverts as they reach a particular area of the shop or shelf.

Location 103

Location Advertising Supermarket Promotions 103

Retail Gazette

OCTOBER 9, 2024

Tesco’s retail media division has unveiled a host of new options for advertisers including video advertising and store wraps. The supermarket said the new video option would allow brand advertisers to launch short-form videos on Tesco’s website and app users.

Advertising 64

Advertising Supermarket Promotions Customer Experience 64

Inside Retail

MAY 24, 2021

Supermarket giant Coles has joined a coalition of some of the world’s largest liquor companies to promote better standards of alcohol sale and prevent underage consumption through online purchasing. Coles is also a signatory on the Alcohol Beverages Advertising Code and is a founding member of not-for-profit organisation DrinkWise.

Supermarket 147

Supermarket Promotions Advertising Consumer 147

Retail TouchPoints

DECEMBER 2, 2022

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. supermarket operators into one, expanding their national footprint and aggregating a treasure trove of first-party data. grocery market. grocery market.

Advertising 162

Advertising Marketing Supermarket Consumer 162

Retail TouchPoints

MAY 17, 2024

I’m seeing a lot of interest in localized smart checkout scenarios, especially in grocery, supermarket and mass,” said Sandeep Unni, Senior Director and Retail Analyst in Gartner ’s Research and Advisory practice in an interview with Retail TouchPoints. by the end of 2024.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Pickus agrees: “A digital medium allows retailers to match the speed of their in-store advertisements with those of their online shopping platform.

Kiosk 209

Kiosk Fast Fashion Promotions Returns 209

Retail Gazette

AUGUST 17, 2023

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. However, current legislation prevents manufacturers and retailers from including infant formulas in price promotions or other activities aimed at increasing its sale.

Supermarket 98

Supermarket Advertising Promotions Marketing 98

Retail Gazette

OCTOBER 17, 2023

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. If so, this would help sustain growth over the forthcoming half term period and may give a further boost in early November as seasonal advertising campaigns start.”

Supermarket 64

Supermarket Finance Returns Advertising 64

A1 Retail

SEPTEMBER 20, 2023

Drive your competitive advantage Imagine you are pulling into the car park of a supermarket and looking to charge your vehicle. Aside from an advertisement, organisations can also utilise this space to demonstrate their sustainability leadership and corporate values. That isn’t a problem.

Advertising 59

Advertising Outdoor Promotions Supermarket 59

Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Private label.

ATS 130

ATS Supermarket Store Layout Advertising 130

Retail Gazette

AUGUST 7, 2024

Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. Tesco Tesco cemented itself as a leader in retail media back in May when it wrapped its entire London Wembley store in branded advertising.

Advertising 109

Advertising Grocer Supermarket Promotions 109

Inside Retail

NOVEMBER 20, 2022

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils.

Checkout 130

Checkout Payment Services Supermarket Specialty Store 130

Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets.

Advertising 52

Advertising Supermarket Accounting Promotions 52