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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. This includes cross-shopping, where consumers actively purchase their groceries from multiple stores.

Consumer 255
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Supermarkets ‘blatantly disregarding’ HFSS rules

Retail Gazette

Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. The research comes a year after the government introduced regulations on HFSS food promotion and placement in England.

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Morrisons rolls out advertising on trolleys as it ramps up retail media

Retail Gazette

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets. Click here to sign up to Retail Gazette‘s free daily email newsletter

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. Shoppers will be able to connect to their local store through the social ads to clip offers and add products that they’re interested in to their shopping list. In the U.S.

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Supermarket loyalty scheme discounts help grocery sales stabilise

Retail Gazette

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. as the back to school period led shoppers to return to their usual shopping patterns. in the last four weeks ending 7th October 2023, only slightly down from +10.1%

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Tesco joins forces with Vauxhall for new EV retail media tie-up

Retail Gazette

Tesco has launched a new media partnership with Vauxhall, which will see the car giant’s branding brought to the supermarket’s EV charge points. Vauxhall promotions will also be displayed on 619 charging units which have integrated media screens.

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Benefits of People Counting and In-store Visitor Analytics for Supermarkets

V Count

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.